The BRIX incentive scheme has been approved

Our incentive scheme 𝗕𝗥𝗜𝗫 is worth €2.8 million for the coming years. Together with the BRIX consortium, we aim to strengthen the economic and social potential of immersive technologies (IX) in the Netherlands.

Through BRIX, we are connecting seven locations and their IX facilities. This creates an environment in which new applications can be researched, developed, and implemented: from scientific research and prototype development to bespoke production by IX developers.

The focus? Accelerating training and education using IX. Because that is where IX can be of great value: by making learning and development more accessible and effective, supporting lifelong learning, and preparing people for a rapidly changing labour market.

The BRIX consortium consists of MindLabs, Enversed Studios, Fontys Hogeschool, Tilburg University, Breda University of Applied Sciences, Technische Universiteit Eindhoven and H20 Event location - Tech Hub - Rabo Esports Stadium.

Within BRIX, Fontys ICT will be responsible for implementing the shared infrastructure. Furthermore, the investment will enable us to further professionalise the Fontys IX labs (Pixel Playground and Virtual Humans labs).

BRIX does not operate in isolation. Together with four other consortia spread across the country, we form the national network 𝗜𝗫 𝗟𝗮𝗯𝘀 𝗡𝗟, with TNO acting as the national coordinator.

Would you like to meet the BRIX consortium in person? Come to the Microstad building from 17 to 25 October during DDW 2026.